Pharmaceutical and Device Prescription Drug Sales 2009 – IMS Data Thomas Sullivan Apr 7, 2010 0 A recent report by data tracker IMS health found that: · Generic drugs accounted for 75% of the U.S. prescription drug volume…
FDA FDA – Proposed DTC Advertising Guidance – Clear, Conspicuous and Neutral Thomas Sullivan Apr 7, 2010 0 The Food and Drug Administration (FDA) has recently issued proposed guidance for direct to consumer television and radio ads as…
