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DTC
DTC Studies Shows Patients Next Step is to Research Their Own Conditions
As reported by Regulatory Focus, a new review of studies of direct-to-consumer (DTC) prescription drug advertising identifies…
HHS Finalizes Rule Requiring Manufacturers Disclose Drug Prices in TV Ads:…
On May 8, 2019, the Department of Health and Human Services (“HHS”) announced a final rule that will require direct-to-consumer…
FDA Funded Research Shows claim #1 Prescribed Has Value with Consumers
According to research funded by the FDA and published last month, participants in a study on direct-to-consumer (DTC) advertising…
PhRMA Submits Comments on CMS Proposed Regulation to Require Drug Pricing…
On December 17, 2018, the Pharmaceutical Research and Manufacturers of America (PhRMA) submitted comments in response to the…
FDA Releases Draft Guidance on DTC Advertising
In October 2018, the United States Food and Drug Administration (FDA) released a draft guidance on how to present efficacy and…
PhRMA Board Adopts Voluntary DTC Principles
On Monday, October 15, 2018, member companies of the Pharmaceutical Research and Manufacturers of America (PhRMA) announced a…
Senators Once Again Taking Up the DTC Tax Write-Off
Senator Claire McCaskill recently introduced legislation that would eliminate the ability of drug manufacturers to deduct the cost…
Drug Pricing Report Released by NASEM
The most recent example of drug marketing being caught in the crossfire of the drug pricing debate can be found in a report by the…
Industry Expresses Concerns About FDA DTC Study
AbbVie, Eli Lilly, and Merck are all raising questions about the Food and Drug Administration's (FDA) plan to…
Senate Introduces Bill Eliminating the Tax Deduction for DTC Advertising
Four Democrats have introduced a Senate companion bill to the House bill to ban nearly all direct-to-consumer (DTC)…