The Accreditation Council for Continuing Medical Education (ACCME) has introduced a new logo, tagline, and color palette that emphasize the lifelong journey of learning and celebrate the continued trajectory of the continuing medical education (CME) community. New marks are also available for CME providers to communicate their accreditation status.
The initiative is part of the ACCME’s efforts to build visibility for the CME community and communicate the value of accreditation and accredited CME. The new visual identity is designed to convey the transformation in accredited CME to better meet the needs of clinicians and teams where they live, work, and learn. It also reflects the ACCME’s evolving role as coach – in addition to regulator – aiming to support, inspire, and motivate the community of educators to achieve its full potential.
The shape of the logo is intended to suggest upward movement and expansion, while the clean lines reflect the precision and accuracy of accreditation, built on the ACCME’s solid foundation. The colors were chosen to show growth and a nurturing environment for education.
“Our new logo represents our aspirations for accredited CME. Working with our community of healthcare leaders, educators, clinicians, and patients, we are leveraging the power of education to advance quality in medicine and optimize care, health, and wellness—today and in the years to come,” said Todd Dorman, MD, Chair, Board of Directors, ACCME.
“Our new logo and tagline capture the role of learning in promoting wellness for all of us. As a physician and CEO of the ACCME, I’m optimistic and excited about our future, as we work together to expand the flexibility, inclusiveness, and diversity of education— with the aim of improving care for the patients and communities we all serve,” said Graham McMahon, MD, MMSc, President and CEO, ACCME.
Dr. McMahon and the ACCME staff discuss the meaning of the new logo and tagline in this video.
Marks for Accredited Providers
The new provider marks are adaptations of the ACCME logo, and serve to create a recognizable, consistent visual identity. The marks serve as a message from accredited CME providers to clinicians: continuing education is relevant to your needs, evidence-based, effective, and independent of commercial influence.
Providers directly accredited by the ACCME System and those accredited by ACCME Recognized Accreditors are welcome to use these updated marks beginning immediately. However, use of these marks is optional. More information for providers about how to use the marks is available here.